Tradedoubler, una compagnia di digital marketing con sede in Svezia, ha lanciato una piattaforma basata su blockchain capace di connettere direttamente publishe...
Marketing is the activity of studying exchange relationships in order to come out with new schemes of promoting and delivering goods and services for a wide customer base. Sometimes, marketing is referred to as the process of promotion, selling and delivering itself. The importance of marketing is hard to overestimate. Today, with most countries having competitive and free markets, a major part of a company’s success is dependent on a well-made marketing program. Even for highly specialized companies like, for example, platforms that are developing cryptocurrency, marketing is a crucial part of business. As every important practice, marketing is constantly developing and opens new space for the implementation of technology. There are ways of using blockchain for marketing. For example, blockchain may become a method of validating a user’s clicks on certain advertisements without the need of a third party’s involvement.
di Ana Berman
Tradedoubler, una compagnia di digital marketing con sede in Svezia, ha lanciato una piattaforma basata su blockchain capace di connettere direttamente publishe...
di Helen Partz
La Kin Ecosystem Foundation ha nominato un ex direttore di Twitch, la piattaforma di streaming di Amazon, come Chief Marketing Officer.
Una compagnia afferma di aver realizzato la prima piattaforma decentralizzata per machine learning, che permetterà alle aziende di prevedere le decisioni dei co...
American Express ha stretto una partnership con il negozio online Boxed per sperimentare un programma di offerte mirate per ogni cliente.